 | (Note to readers: This is a work-in-progress...
bookmark this, and check back often...
better yet, please put a link on one of your web pages to this web-page!)
Here's a list of resources for Real Estate Marketing. Also useful for other professionals, organizations, and small businesses, too, who want better results for their websites, to gain new customers, clients, and to improve their public image on the Whirled-Wild-Web! Micromarket-yourself℠ to a targeted audience of prospects, clients, and customers.
There are many ways to drive traffic to your website. Mailing CoreFact postcards, with the patent-pending tracking system, is generally the best way to reach most homeowners and tenants in your target area, sellers and buyers, clients and consumers. CoreFact can also extend and support your Sphere-of-Influence. Check with your favorite Title Rep to get your farm data to upload into your CoreFact contacts, mailing lists, email lists. Expose your website to a focused, local audience, and track your results with CoreFact Marketing Systems. Put the power of CoreFact 1:1 marketing to work for you, while you are busy doing other things!
Meanwhile, how do your clients and prospects find your web pages in the Search Engines like Google, Yahoo, and MSN-Live? If the search-engine-spiders (aka web-bots) have not yet discovered your website, you need inbound links! Let's put a link here to see if that helps you. You can find my e-mail address near the bottom of this page, just send me a request. One-way-links are best. Avoid paid-for links, they may harm your search-engine results. Reciprocal links are not as valuable as one-way inbound links.
How to enhance your professional image and your web-presence
Have you "Googled yourself" lately?
You may be surprised to see what you find. Is that the professional image you want to project on the internet? (Statistics show that more than half of web-searches are done via Google, the rest are divided between Yahoo, MSN-Live, and Ask... and a few others.)
Google yourself now... www.Google.com
Are you satisfied with that result? If your name is a common one, add "Real Estate" or another key-phrase relevant to your business.
Perhaps you need to clean it up, or optimize it? You can do it yourself, or we can help, or both. It takes time... maybe 10 minutes a week, perhaps a few weeks (or months) before you see some results. Consistent effort over time, and constant vigilance, are required. Cleaning up your old web-listings can be a chore. A few minutes a week to monitor and improve your results is a good plan to follow.
Use inbound-links to brand and publicize yourself, wherever possible!
- Use links with RELEVANT keywords in your profile, to help your Google results...
- Two purposes for relevant anchor-text ...
... to feed your keywords to the web-bots, and to be more click-worthy! - Web-spiders will grant your web-page more keyword value, and
- People are more likely to click your links if your anchor text provides keywords.
LinkedIN also lets you post your profile, with links that feed GoogleBot and other web-search-engine-spiders with VERY good results. Be sure to use ANCHOR TEXT to give keywords and meaningful labels to your links, for two reasons: - Make the anchor text (label for the link) interesting to the reader so they will click it.
- Make it have the keywords that are of most value to your searchers: clients and prospects.
For example, don't use My website... use George Fanucci - My website for anchor text, or
use George Fanucci, CoreFact Services for anchor text, or
Firstname Lastname, Keywords... (LinkedIn alows about 30 characters...)
MerchantCircle.com MerchantCircle provides free web sites, blogs, coupons, and more. There is a free-version, and a paid-version that has more features. If you need a quick webpage, or a simple external-link into your main website, your free MerchantCircle account can do that. (Sorry, no custom keywords in your link-anchor-text, but it can help you boot-up yoour site into Google...)
Content is King! ... design comes a close 2nd
Form follows function. Without content, design is nothing. First, make sure you have relevant, interesting, useful content. Adequate design to convey meaning. Later, when there's more traffic, and more value, improve your layout and design. [ SteamboatHomeSales.com] Some potential resources for spiffy design elements... we will be evaluating these and providing an update soon: http://www.slide.com/ 3-D and gradient image button generator http://www.ogim.4u2ges.com/ http://www.spiffytext.com/ http://www.javascriptkit.com/howto/button.shtml http://www.freewebsitebuttons.com/ http://www.hscripts.com/tools/ButtonCreator/index.php http://www.1netcentral.com/graphics-tools.html http://www.hypergurl.com/graphics.html
Links
Click on the links embedded below for more info:
- Search-Engine Optimization (SEO) for Local Professionals and Small Businesses is a brief guide to website optimization for small business owners, professionals, or organizations who want to reach more new customers and clients, via the internet ... and make it easier for their existing customers to find them on the web ... by improving their web-presence and their professional image on the internet ... via web-search engines.
Here is a short list of Silicon Valley Real Estate Professionals, and a few varied examples of CoreFact websites: CoreFact Demo | Real Estate Marketing | Lead Generation SystemsChris Burnley, San Francisco Peninsula Real EstateAlberto Sevilla, Silicon Valley Residential Real Estate InvestmentsJay Dyer, Willow Glen Real EstateBlewett Homes, SF Peninsula, San Carlos, San Mateo County Real Estate | Dave BlewettGerald Askew, Mr. Santana RowSam Khalil, Silicon Valley Real Estate ProfessionalRobert Doudell, Intero Los Gatos, featuring REO listingsDave Clark and Troy Bambino | Sunnyvale Real EstateLaura Bella, Intero Downtown San Jose, featuring REO listingsCynthia Holiday, Real Estate, 97% Seller FinancingSteve Orensteen, REO Shop, Terra West Real EstateThe Kathleen Turmala Group, SF Peninsula Real EstateCassandra Smith, SF Peninsula, San Mateo, Redwood ShoresSteve Mogavero Real Estate Team, Victoria Maccarra, San MateoMary Lawson | Real Estate | Easton Addition | BurlingameGail Aknin | Real Estate | Burlingame | San Mateo CountyLynn Wilson Roberts, Los Altos, Mountain View Real Estate Lynn Wilson Roberts, Portola Valley Real Estate Joseph Weinstein, Meridian Creek Properties, S&L Home LoansMichael Gill, Eagle Financial & Properties Group, San Jose Real EstateDonna Marie Baldwin, "The Hardest Working Agent in Real Estate"Sandra Lin, Saratoga Real Estate, Saratoga House Values"Just ask George to review your website, if you want to be included in the top 50..." How-to feature your own custom pages along with some community links.1. Build your custom page. Note the page number from the CoreFact web server (nnnnn)
2. To create a featured link that will look like this:
http://my-website-domain-name.com/custom/content/nnnnn
or like this:
http://my-website-domain-name.com/custom/web_address/nnnnn
use /custom/content/nnnnn in the Link box.
The /custom/content/nnnnn form is useful when you want to pop up a new window, to avoid the double-banner problem...
The form custom/web_address/nnnnn is useful when ...
3. Add that link into your Community Pages with an appropriate Title.
... note ... we're working out the details and the explanation here ... check back!
Best regards,
George
On behalf or your CoreFact Support Team
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| George Fanucci, COREFACT Client Services
Direct 650-353-2678|| e-Fax 815-550-0587 || CoreFact 510-780-9900
| [ (c) G. Fanucci (c) | July 11, 2008 l Last Update: December 12, 2008 ] © G. Fanucci (c) 2007, 2008, 2009 Questions? Comments? e-mail me 4ever.web at gmail dot com ( ...anti-spam, you know what to do... ) You are visitor since July, 2008
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